Having been around the web and digital industry for years, we've seen first hand the challenges that people in SEO, PPC, social and other digital channels face, with perhaps the biggest challenge being "how do we get more sales and revenue without increasing media spend?".
It's easy to increase media spend and drive additional sales, but businesses don't have a bottomless marketing budget and more spend doesn't always mean more profit.
Thinking Smarter Not Harder
This is why DO Digitel has developed and launched a new platform called PaceSetter, it allows marketing teams track their Google Page Speed Insights and Core Web Vitals metrics on a daily basis to help improve load times.
You might be asking why this is important, that this is just for SEO right?
Wrong, tracking PSI and CWV signals can help to identify where website load performance can be improved and while this will have an impact on SEO presence, improving these metrics improves the website experience for all users, regardless of how they found your website.
The upshot of this is that fast websites convert more users into sales and it's this improved conversion rate which will help you generate more sales.
So What Does PaceSetter do?
Once you've created an account, PaceSetter allows you to track the performance of your website's pages against both Page Speed Insights and Core Web Vitals scores. We then store this data for you and show you how your performance has shifted over time.
You can also share this data with others in your organisation who have a PaceSetter account to make collaboration easy.
Selecting pages is easy, you can simply provide an XML sitemap for the tool to work from, or you can specify which pages to track yourself. Once this is done, PaceSetter will automatically gather the data for you each day and show how each individual page is performing alongside your site as a whole, across both desktop and mobile site versions.
PaceSetter is Open to All
While PaceSetter is ever evolving, one of our main objectives with the platform is to make it easy to understand, so that those without a technical background can begin to understand where opportunities exist to improve performance.
By following this path, we believe that we're enabling more businesses to captialise on digital selling to generate new revenue streams to improve existing ones.
With no cost and perhaps a lot to gain, why not give it a try today to see if you can increase online sales.
