Time-Saving ChatGPT Prompts for Paid Search (PPC) Marketing
As you can see from all of our free PPC tips and advice section, managing PPC campaigns can be a drain for any small business. From writing ad copy to analysing performance, the tasks can quickly add up. With the advent of Artificial Intelligence though you might be able to work smarter, not harder to achieve the same results.
Below, we've pulled together a few prompts that you can use with AI platforms to potentially help you achieve more from your PPC activity. Don't forget, if you're running social media activity, we've got some AI prompts to help you're social media too.
1. Writing High-Converting Ad Copy
Crafting compelling ad copy that drives clicks can be challenging. ChatGPT can generate engaging text that aligns with your campaign goals.
Prompt:
“Write three variations of a Google Search ad for my [product/service], including a strong CTA and a focus on key benefits.”
2. Creating Responsive Search Ads (RSA)
Google Ads recommends multiple headlines and descriptions to improve performance. AI can help generate variations quickly.
Prompt:
“Generate 10 unique headlines and 4 compelling descriptions for my Google Responsive Search Ad campaign promoting [product/service].”
3. Writing Engaging Display Ad Copy
Display ads require concise yet impactful messaging. ChatGPT can optimise text to drive engagement.
Prompt:
“Write three variations of a short and engaging headline and description for a Google Display Ad promoting [product/service].”
4. Creating Ad Extensions
Ad extensions improve visibility and click-through rates. AI can generate relevant sitelinks, callouts, and structured snippets.
Prompt:
“Suggest four sitelink extensions and four callout extensions for my PPC campaign promoting [product/service].”
5. Writing Negative Keyword Lists
Negative keywords help prevent wasted ad spend by filtering out irrelevant searches. AI can help generate relevant exclusions.
Prompt:
“Create a list of 20 negative keywords for a PPC campaign for [industry] to avoid irrelevant traffic.”
6. Crafting Retargeting Ad Copy
Retargeting ads remind past visitors to return and complete their purchase. AI can refine messaging for different audience segments.
Prompt:
“Write a persuasive retargeting ad for users who visited my site but didn’t complete their purchase of [product/service].”
7. Generating A/B Testing Variations
Split testing is crucial for optimising ad performance. AI can create multiple ad variations to test effectiveness.
Prompt:
“Generate two alternative versions of my existing PPC ad that focuses on a different unique selling point.”
8. Summarising PPC Performance Reports
Analysing campaign data can be time-consuming. AI can summarise key insights in an easy-to-read format.
Prompt:
“Summarise the key takeaways from this PPC performance report and suggest three optimisation strategies: [paste report data].”
Can PPC AI Prompts Do It All?
While it'd be great to think that the above AI prompts will deliver end to end success from your PPC campaigns without any intervention, the reality is slightly different. Of course, these PPC AI prompts are useful in helping you to generate ideas, but in isolation you as a small business owner or marketing manager still need to have oversight of the output.
Is the ad copy generated interesting, does it match your business tone and style and what are your competitors saying? It's always important to review the content created by AI platforms to make sure it's fit for purpose.
