Maximising Your Social Media Impact with the Right Image Sizes
A strong presence on social media is essential for all businesses, but even more so smaller and medium businesses where audience engagement can be more easily achieved.
Visual content plays a key role in grabbing attention and creating brand recognition. However, using the correct image sizes across different platforms is crucial to making sure your brand looks professional, polished, and engaging.
Below, we’ll walk you through the ideal image sizes for popular social media platforms and explain how they can benefit your business.
Don't forget that you can also use our free online photo and image resizer for your social media images.
Facebook Image Sizes
| Image Type | Height x Width |
|---|---|
| Profile Picture | 180 x 180px |
| Cover Photo | 820 x 312px |
| Post Image | 1200 x 630px |
| Event Cover Image | 1200 x 628px |
Why Facebook Images Still Matter:
Facebook is still one of the most popular social networks, and having correctly sized images ensures that your brand looks its best. For online retailers, a properly sized cover photo or event banner can showcase promotions, sales, or new product launches. This can help build excitement around your brand and make it easy for customers to identify your business.
Instagram Image Sizes
| Image Type | Height x Width |
|---|---|
| Profile Picture | 320 x 320px |
| Post Image (Square) | 1080 x 1080px |
| Post Image (Portrait) | 1080 x 1350px |
| Post Image (Landscape) | 1080 x 566px |
| Story | 1080 x 1920px |
Why Convert IG Images?
Instagram is all about visuals, and using the right image size ensures your posts look sharp and professional. Square images are most common, but landscape and portrait options give you flexibility to showcase products from different angles. If you’re an online retailer, using stories to share limited-time offers or behind-the-scenes content can engage customers, and the correct sizing guarantees everything fits without being cropped.
X Image Sizes
| Image Type | Height x Width |
|---|---|
| Profile Picture | 400 x 400px |
| Header Image | 1500 x 500px |
| Tweet | 1200 x 675px |
Should You Resize Image For X?
Twitter is great for quick updates and conversations with your audience, but visual content is still powerful. A correctly sized header image can give your business a professional look and make your Twitter page more inviting. For retailers, sharing images of new products, promotions, or seasonal collections in tweets is an effective way to engage followers and drive traffic to your website.
LinkedIn Image Sizes
| Image Type | Height x Width |
|---|---|
| Profile Picture | 400 x 400px |
| Cover Image | 1128 x 191px |
| Post Image | 1200 x 627px |
Why LinkedIn Imagery Matters
LinkedIn is a more formal platform, often used for networking and B2B marketing, but that doesn’t mean you can overlook visuals. If you’re targeting professionals or other businesses, a well-designed cover photo can create a great first impression. Online retailers can use LinkedIn to share news about their brand or industry, and correctly sized post images help keep everything looking polished.
Pinterest Image Sizes
| Image Type | Height x Width |
|---|---|
| Profile Picture | 165 x 165px |
| Pin Image | 1000 x 1500px |
| Board Cover | 222 x 150px |
Why Pinterest Image Sizes Are Important
Pinterest is a visual discovery platform, and for online retailers, it’s a great place to showcase products and inspire potential buyers. Whether you’re pinning product images, how-to guides, or styling tips, the right image size ensures your pins are clear and eye-catching, increasing the chances of them being shared and driving traffic to your website.
Why Image Size Matters for Online Retailers
1. Professionalism: Using the correct image size ensures your posts look neat, polished, and well-thought-out. Poorly cropped or stretched images can make your business look unprofessional and may even deter potential customers.
2. Better Engagement: Clear and correctly sized visuals are more likely to capture attention. Whether it’s a Facebook ad or an Instagram story, having crisp, high-quality images can encourage users to stop scrolling and engage with your content.
3. Brand Consistency: Consistency is key in building a strong brand. By using the same well-sized logos, product images, and promotional banners across platforms, your business becomes more recognisable, which is important for attracting repeat customers.
4. Improved Performance: Social media platforms often compress images that don’t meet their size guidelines. This can lower the quality of your visuals, making them look blurry or pixelated. Following recommended sizes prevents this from happening, ensuring your images remain sharp.
Takeaways
Getting the most from your social media images is a simple yet effective way to drive more value from your business’s online presence.
Whether you’re a small business or a larger organisation, making sure your social media image sizes are the right size helps create a professional and engaging profile that can ultimately drive traffic, increase sales, and improve brand recognition.
If you need further help with sizing or optimising your social media content, don't forget to use our free online image resizer!
